Why Digital Marketing is a Leading Career in 2021

 The growing penetration of the internet, a global pandemic, and the extensive use of electronic devices make Digital Marketing a highly lucrative career choice in 2021. 

Digital Marketing is a relatively new form of marketing that is also known as Online Marketing and Internet Marketing. It utilises social media, email, search engines and mobile apps to reach the modern consumer via their phone, laptop or PC. A PGDM Digital Marketing teaches students how to do this.

Digital Marketing and Technology work side by side. As technology develops, Digital Marketing techniques and tools advance. Digital Marketing is required to work in a high pressure environment, while handling data and keeping track of real time trends. Technology also allows Digital Marketing to be a measurable tool that can be continually improved. It enhances customer engagement and brings brands closer to people.

Hence, a PG in Digital Marketing covers creative, analytical and technical subjects.

Why is Digital Marketing popular?

Marketing online via many numerous channels is more profitable for companies than traditional marketing. One can accurately calculate what is spent on a particular digital marketing activity and compare it to the leads and business generated. 

This is done through analytics and metrics, which make Digital Marketing focused and more effective. There are a variety of options to choose from. Businesses may choose to pay attention to social media channels, pay-per-click advertising or organic SEO.  

Added to which, PGDM Digital Marketing gives access to a global audience without a lot of investment. 

These points make Digital Marketing very popular in today’s times. Digital Marketing certificates are therefore considered valuable. 

Digital Marketing Syllabus

The Digital Marketing Syllabus is wide and covers various areas of study such as:

• Customer Relationship Management
• Market Research
• Search Engine Optimization 
• Search Engine Marketing
• Email Marketing
• Social Media Marketing

As a Career Path

As a Digital Marketing professional, you could be a part of a Marketing team or Agency. Either way, you will be required to coordinate between various teams that handle design, copy or technical aspects. 

You could be: 

• Writing, designing content to post on social media
• Working on a complete digital marketing strategy
• Tracking consumer behaviour and making an analysis
• Devising brand positioning 
• Conducting competitive research
• Making brand videos
• Creating websites and optimising them 
• Making SEO strategies
• Measuring campaign results and ROI

Jobs could include:

• Digital Marketing Manager
• Digital Marketing Strategist
• Social Media Manager
• Content Writer
• Web Designer/Developer
• SEO expert 
• Graphics and Animation Professional 
• Lecturer/Teacher

Hemce, Digital Marketing is the ideal career path for result-oriented students who enjoy a dynamic, fast-paced work environment. It is most definitely the next big thing to happen to our business landscape, making it highly competitive. For students wishing to pursue a career in Digital Marketing, a PGDM Digital Marketing is recommended.